We are about to switch to a new forum software. Until then we have removed the registration on this forum.
Look at this posting: http://bit.ly/2pch9I9
I believe Processing would be a good entry level program for one wanting to learn to code. It is free, very capable, and doesn't require any special hardware (as Arduino does). I should think creating some site (Like the awesome http://www.funprogramming.org that would appeal to non-techies who want to get a taste of coding and get in on a good foot. Processing is an awesome package and just needs a little promotion outside the tech/art world.